However, we'll
be brutally frank in telling you that this program is not
for everyone. Because we'll be personally counseling,
prodding, and coaching you to push beyond your limitations
and make your business as profitable as possible, the number
of people accepted into this program is extremely limited.
Because of the
time constraints, we can accept no more than 4 people per
month into this program. So we're insisting that everyone
who is accepted into this program be deadly serious about
squeezing every last bit of opportunity out of their
business.
If you're the
kind of person who lets circumstances dictate your fate...
if you can take or leave success - and we mean maximum
success - this program is most definitely not for you.
Here's why.
We're going to demand that you perform on all cylinders in
every facet of your marketing. We're going to insist that
you take your dreams beyond mere plans and put them into
real, committed, highly profitable action. Quite frankly, at
times some of what we'll do together may seem like a stretch
for you. So you must be committed to serious growth.
Believe me,
it's well worth it - especially when those lucrative
contracts come rolling in. Clients who have participated in
this program report that the results they produced came far
quicker than they imagined. And that they doubled or tripled
their personal profit expectations.
How The
Program Works
We've
carefully designed this program to ensure that you get
similar or even better results than what our clients have
reported above. Everything you need to substantially
increase your profits, quickly and safely, has been built
into the program.
Using the
roadmap laid out we will personally
counsel and guide you in getting the most out of every task,
every step of the way. Here are the objectives you can
expect to accomplish, specifically designed to increase your
sales and profits in the shortest time possible. Together we
will:
Develop the
most effective Ideal Client Profile for your services. If
you don't have an Ideal Client Profile, or if the profile
you've developed is even slightly off the mark, you're
leaving a lot of business and profits on the table that
should be yours. Worse, you're actually steering that
business to your competition. But with this program, you'll
never have that problem. Together, we'll create a tightly
focused Ideal Client Profile that makes sure you get all of
the business you know you deserve.
Create a
powerful Core Benefit Statement. To give your marketing a
laser-like focus, you need a powerful statement that clearly
conveys the critical benefit clients get by doing business
with you instead of your competitors. We'll create the
precise Core Benefit Statement that causes clients to
contact you instead of you soliciting their business. And
leaves your competitors wondering where all the business
went.
Effective lead
generation. Most service professionals have the greatest
difficulty with lead generation. They're great at delivering
their services, but they experience tremendous difficulty in
getting the word out to the right prospects. You'll get
comprehensive, detailed help to make sure you bring in all
the new prospects you can handle - and we mean highly
qualified prospects with the strongest likelihood of
converting to paying clients.
Convert more
leads to paying clients. Bringing in a consistent stream of
qualified prospects is just the first step. You also have to
be able to close as many of those prospects as possible.
You'll get the specific help you need to double and triple
your closing rates. And this is all accomplished in a
completely dignified manner, without any pushy or
distasteful sales tactics.
Increase the
amount each client spends - every time they do business with
you. Here's an area where every service professional comes
up short. And it's truly a shame, because this is the
fastest, easiest route to substantially increasing your
profits. From now on, you'll be part of an exclusive group
of professionals who take full advantage of this lucrative
source of increased profits. You can look forward to larger
assignments, at higher rates, with no friction whatsoever
from your clients.
Increased
client retention. The greatest profits in any business come
from doing more business with your existing clients. The
longer you keep a client, and the more business you do with
them, the lower your marketing costs are and the higher your
profits. You'll master the fastest, safest ways for turning
one-shot clients into eager repeat clients who do business
with you again and again. This area alone can easily double
your profits.
Packaging your
services for maximum sales and profits. As you probably
recall, we refer to proper packaging as "the single most
powerful secret of highly successful professionals". We've
used packaging to add hundreds of thousands of dollars to my
own consulting practice. And we've seen it do the same for
many of my clients. Now you can have the kind of package
that practically sells your services for you, increases the
amount you get paid, and guarantees satisfied clients who
will do more and more business with you.
Increase your
fees. The vast majority of service professionals under-price
their services. You'll get the help you need to overcome
reluctance to raise your fees (sometimes as much as double)
plus all the practical strategies and tactics you need to
successfully charge more for your services - and have your
clients love you for it.
Referral
Systems. Highly qualified referrals can shoot your sales
straight up the charts in short order. That's because
prospects who are referred to you are already predisposed to
doing business with you. We'll maximize this powerful source
of increased income, getting you all the referrals you can
handle from clients, civic organizations, other businesses -
even from prospects who never do business with you.
Auto-Pilot
Marketing Systems. In order for your marketing program to be
successful, it must also be simple. After all, you can't
spend all of your time marketing if you're going to deliver
your services as well. The solution is to put all of your
marketing on auto-pilot - to create simple systems that
practically run themselves with minimum intervention on your
part. You'll get the systems you need to close the maximum
amount of business, and make your life far easier at the
same time.
Accelerated Business Building Components
You've now
seen the kind of results you can expect for your business
and the specific goals you can expect to achieve. Next,
let's take a look at the components that make up The Accelerated Business Building Program and find
out how all these benefits are actually delivered. Here's
what we'll use to accelerate your success:
1. The Evaluation Profile.
You can't
really determine how to get where you want to be if you
aren't clear on where you're starting from. This evaluation
covers all key areas and tells both of us exactly what level
your current marketing is at. It also identifies the
problems you'd like to solve and the goals you'd like to
achieve. You'll find it an invaluable tool for making sure
we're on the right track to increasing your sales and
profits in the shortest time possible.
2. Regularly scheduled strategy and coaching sessions. Two
sessions per month, every other week, either in person or on
the phone.
Every two
weeks, we'll meet and chart your progress, fine tune your
strategy and tactics, create new tactics to maximize every
marketing opportunity, and make sure your entire marketing
system is firing on all cylinders. This personal, one-on-one
coaching has proven to be the secret weapon responsible for
exceptional increases in profits for a wide variety of
professionals.
3. Permission to tape record each session for your private
use.
Feel free to
tape every session with the understanding that it's for your
personal use only. No need to waste time taking notes and
possibly miss an important point. We even provide a special
equipment sheet with recommendations for the best,
inexpensive equipment for getting clear, crisp recordings
you can refer back to as often as you want.
4. A written action plan faxed or emailed to you immediately
following each session.
Immediately
following each coaching session, you'll be faxed or emailed
a written action plan from that session. All the guess work
is eliminated for you. You'll know precisely what you need
to do and when you need to do it - the perfect tool for
growing your business in record time.
5. Personal Progress Reports for you to fax or email back
before your next session.
Also after
each coaching session, you'll be provided with a Personal
Progress Report that you'll fill out and return by fax or
email three days before your next scheduled meeting. This
tool provides two important benefits. First, it's another
way of making sure we're always on the same track, following
the same plan. Second, it gives you a documented history of
all the progress you've made. You'll be delighted when you
check back every month or so and discover how much more
profitable your business has become in such a short time.
6. Additional call-in days to get all of your marketing
questions answered.
Need answers
to important questions before your regularly scheduled
meeting? Need immediate help closing that lucrative
contract? How about a powerful headline for your prospecting
letter? No problem. Each week, we have standard call-in
times scheduled to make sure you get comprehensive support.
In addition to your coaching sessions, that's four more
times a month you can get all the personalized help you
need. Feel free to call each week to get any and all of your
questions answered, to solve any marketing problem, and
capitalize on every marketing opportunity.
7. Comprehensive critiques of your marketing documents.
One-on-one
coaching and additional call-in days are invaluable
components of this program. But what do you do if you have
an ad, sales letter, postcard, web copy, phone script... or
any other kind of marketing communication you need to make
as potent as possible?
Here's the
answer. You'll receive critique certificates good for a
thorough critique of one marketing document per quarter.
This valuable review and fine-tuning process makes sure all
your marketing communications are working on all fronts to
guarantee your business is as profitable as possible. If you
check on my web site, you'll see that my minimum fee for
this type of critique is $1250 - so you're getting $5000
worth of value right out of the gate.
8. Priority access to additional strategies, marketing
techniques, and copy ideas.
Our staff are
constantly testing new strategies, techniques, and copy
approaches. Whenever we discover something that applies to
your business, you'll be the first to be shown how to
implement it as quickly and inexpensively as possible. Often
a new technique, or a slight variation of an existing
technique, can put you "ahead of the curve", and produce
windfall profits for your business.
9. Additional materials customized to your specific
situation as needed.
In case you
have difficulty modifying any of the marketing documents or
materials from our Marketing Library to
the specific needs of your business, we're here to help.
We'll make sure you're always on the right track and create
powerful marketing documents that build sales fast and
effectively.
10. Recommendations for other books and tapes that would be
of value to you - both mine and other experts.
If you'd like
advice on topics outside the scope of the main program,
we'll be happy to recommend the right resource for you. In
addition, if it's a report, book, audio tape, or video tape
that we sell, you'll be given a substantial discount.
Bonus Items
By now you
probably know that we're not satisfied to give you just the
standard materials or services for any program we create.
We're always looking for ways to "go the extra mile" in
helping you to be as successful as possible. To this end,
we've created three valuable bonuses that you'll receive
absolutely free when you enroll in this program. Here's what
you get:
Bonus #1:
Secret Weapon: How To Use A
Low-Cost, Low-Effort Newsletter To Triple Your Revenue
This special
report is a transcript of a presentation we gave at a recent
business conference. Get the inside scoop on how to create
and publish your own newsletter. We're an avid believer in
using newsletters to promote your practice, because they are
low-cost and get exceptional results.
Find out how a
simple two or four page newsletter can add thousands to your
bottom line every year. Plus, see how we use an ingeniously
simple technique to convert over 95% of the audience to cash
paying clients at the end of the presentation.
Bonus #2:
How To Skyrocket Your Profits With A Powerful
"Top 3" System
Most
professionals needlessly waste a tremendous amount of time
and money in three critical areas. Time and money they could
easily turn into greater profits if they only understood
how.
The first area
is marketing to the wrong clients. Without exception, every
professional we've consulted with makes this mistake. And we
guarantee that you're making it too. You'll be absolutely
floored when you discover that many of the clients you've
been told to think of as your best clients, are actually
sucking the profits right out of your practice. Dump them
and watch your profits soar.
In this
special report, you'll get a simple, yet ingenious 9-point
"search and destroy" system that will convert this useless
waste into profit for as long as you're in business. You'll
get step-by-step instructions that show you precisely how to
maximize your profits through "search and destroy" in all
three areas: (1) your clients; (2) your marketing; and (3)
your services.
This exclusive
method is not included in any of the other materials in this
program. On its own, it will be of immense value to your
practice.
Bonus #3: Breakthrough Strategies For Accelerating Your
Profits
On this audio
tape, we reveal three strategies for producing massive
increases in business in the shortest time possible. We've
personally used all three strategies to produce tremendous
growth in my own consulting practice. And we've never
revealed these secrets anywhere to anyone.
As part of
this program, you'll get the inside track on using them to
rapidly accelerate your own profits. Best of all, they are
incredibly easy to use, pose no risk whatsoever, and are as
close to foolproof as you could hope for.
An Invitation To Make Your Business As Successful As You've
Always Known It Should Be
Because of the
time it takes to give each participant thorough, one-on-one
coaching, enrollment in this program is extremely limited.
As we mentioned earlier, the maximum number of new members
we can accept into the program in any given month is just
four. And the number of total participants will be carefully
regulated so we're not overscheduled.
So if doubling
your profits in the shortest time possible is something that
appeals to you, we urge you to act now to avoid being
disappointed.
Your
Membership consists of 6 months participation in all aspects
of the program. Why 6 months? Because this accelerated
program is designed to get you maximum results in the
shortest time possible.
And we promise
this will be the most exhilarating 6 months you've ever
spent. You'll get all the intensive one-on-one help, dozens
of powerful ideas, and in-depth coaching for maximizing your
profits with every aspect of your marketing system. In just
6 short months, you'll have locked in consistent,
exceptional growth for your business.
The
enrollment fee for your Membership in The
Accelerated Business Building Program is $8900. And, if
you're like many of my clients, you'll actually earn back
your entire investment in just 2 months.
Getting
started is easy. You get the best price possible by paying
in full. However, for your convenience, we also offer an
installment payment plan. While this costs you a bit more in
the long run, it allows you to pay most of your enrollment
fee out of the profits you generate by participating in this
program.
With the
installment plan, you pay $3500 as an initial deposit. Your
credit card will then be billed $1180 a month for 5 months,
for a total of $9400.
I Insist That One Of The Conditions Of Your Participation Is
That
All Of The Risk Is Entirely On Me
Earlier in
this letter, we mentioned that your results are completely
guaranteed. We're dead serious about this.
Because of the
limited participation in this program, all members will be
carefully screened for acceptance. Should you be accepted,
we completely guarantee that your participation will
substantially increase your profits.
You've already
heard what my clients have to say about how much they've
profited. You've seen profit increases of 40%, 100% in just
5 weeks, even as much as 328%. And while we can't guarantee
the exact amount you'll profit by, we will guarantee you
this.
You must produce a minimum profit increase of three times
the enrollment fee
for this program - or it will cost you nothing.
The way this
works is both simple and hassle-free. If at the end of your
membership term, you haven't produced at least three times
the enrollment fee in extra profits - profits you never
would have seen without this program, We'll refund your
entire enrollment fee within 24 hours of your request.
How can we
make such a powerful promise and guarantee? It's easy,
because not one person who has participated in my previous
programs has ever asked for a refund. You see, they've been
so elated by the profits they produced, they wouldn't even
think of asking for a refund. Instead, most have re-enrolled
for 6 more months of exceptional growth.
Is This Program Right For You? Perhaps Not.
Because
membership in this program is extremely limited, we will
only be accepting serious-minded service professionals who
are totally committed to substantially increasing their
sales and profits. We don't intend to waste a minute of time
- not yours or mine - on someone who isn't completely
committed to being successful.
Now we realize
that this kind of committed, intense approach is not for
everyone. Even though it doesn't matter how long you've been
in business or how successful you are right now, our program
will only work for you if you're ready for maximum success.
And if you're open to making a few changes to "the way we've
always done it".
In order to be
considered for membership in the program, here are the
qualifications you must meet.
You must be
extremely serious about your desire to (at least) double
your profits in the next 6 to 12 months.
You must be
willing to take the time to develop and implement a simple,
yet solid plan that maximizes your sales and profits.
You must be
open minded, practical, and willing to persevere. If you are
narrow minded, stubborn, or argumentative, you won't be a
good fit.
You must have
read and be thoroughly familiar with all the material in
to Magnetically Attract New Clients. If
not, you simply won't be up to speed to get the most out of
this intensive, one-on-one coaching program.
You must be
willing to learn and take action on a number of powerful,
proven strategies, techniques, and systems to maximize your
sales and profits.
You must
agree to complete and fax in your
Personal Progress Reports in a timely manner. After all,
you're the one who stands to benefit most by getting more
feedback on how to maximize your success.
If you are
willing to meet these conditions, then we will seriously
consider your application for membership in The Accelerated Business Building Program.
Taking The Next Step
To find out if
you qualify for this program, the first step is to fill out
the enclosed application form and rush it to our office.
Please do not send in your enrollment fee at this time. This
is merely the first step in the complete application
process.
Also, please
don't feel intimidated if you're new to your business or
aren't yet producing the kind of results you really want.
we're far more interested in your desire to improve and your
willingness to take the action necessary to produce
exceptional results.
Because of the
limited number of memberships available, the best bet is to
email your to
"Info [AT] JoeHeller.com" or
you can send it to: Heller International, 2 Fries Court, Houston, TX
77055.
Our staff will
review all applications and notify you within 10 days as to
whether or not this program is right for you - and whether
we feel you're a good match for the program. If your initial
application form is accepted, we'll schedule the next step
in the application process - a get acquainted call with me
personally.
The next move
is now up to you. If you're serious about finally making
your business as profitable as possible... if you'd like to
gain complete control of your personal and financial future,
you couldn't ask for a better opportunity. Take a few
minutes to fill out the application form and return it to
the office before all the available slots are taken.
We're looking
forward to helping you gain all of the success and profit
you know is available in your business.
Dedicated To
Multiplying Your Sales;

Joe Heller,
President
P.S. We won't
be expanding the Accelerated Business
Building Program beyond the level we've set in this letter.
Our schedule simply doesn't allow me to give the rigorous
attention required to any more than four participants per
month.
If you wait,
there's a strong chance you'll lose out on this opportunity.
If you're serious about taking your business to the next
level, fill out the application form and fax or send it to
the office now, before all the slots are taken.